Alfamart

Business focus

Consumer Brands, Apparel & Retail

Description

Alfamart, run by PT Sumber Alfaria Trijaya, is one of Indonesia's two dominant minimarket chains with more than 17,000 outlets nationwide. Its digital strategy centers on the Alfagift app, whose membership has grown over 30% a year, and the Poinku loyalty/rewards app converting purchases into points across thousands of stores. Alfamart has also expanded into quick commerce.