Amore Seongsu
爱茉莉圣水
Business focus
Consumer Brands, Apparel & Retail
Description
AMORE SEONGSU is Amorepacific's flagship showroom in Seoul's Seongsu-dong district, housed in a converted former auto repair shop that preserves its uneven concrete floors, brick walls and steel beams. Admission is free, and visitors can test more than 2,000 products from over 30 group brands (Sulwhasoo, Laneige, Innisfree, HERA, IOPE and others), plus use personalized services such as Custom Beauty Service and CUSTOM.ME, which formulates a bespoke essence based on a skin analysis. The space rotates themed exhibitions and brand pop-ups monthly.