Base

Business focus

Consumer Brands, Apparel & Retail

Description

Base, founded in 2019 by Yaumi Fauziah Sugiharta and Ratih Permata Sari, is a digital-first Indonesian skincare brand built around an online "Smart Skin Test" generating personalized recommendations from consultation data. The company is fully data-driven, offering vegan products built on biotechnology-processed ingredients for consumers overwhelmed by market choice.