Be&Cheery
百草味
Food, Beverage & CateringHangzhou · Yangtze River Delta
Business focus
Food, Beverage & Catering
Description
Be & Cheery opened its first offline snack store in Hangzhou in 2003 and moved onto Taobao in 2010, growing into one of China's largest online-native snack brands covering nuts, dried fruit, meat snacks and baked goods. Haoxiangni Health Food acquired it for RMB 960 million in 2016, before PepsiCo bought it in 2020 for about $705 million, marking one of the largest foreign buyouts of a Chinese snack brand.