Beiersdorf Thailand (Eucerin)

Business focus

Consumer Brands, Apparel & Retail

Description

Beiersdorf's factory in Bangplee, near Bangkok, has been the company's main regional production hub since 1982, manufacturing Nivea and Eucerin products adapted for Asian skin and supplying Indonesia, Vietnam, Malaysia, Singapore, Australia and New Zealand. In 2018 the company began a €67 million expansion aimed at boosting capacity by up to 50%. Beiersdorf employs more than 700 people across its two Thailand sites, and Eucerin holds over 70% of Thailand's dermocosmetics market.