Blue Moon
蓝月亮
Consumer Brands, Apparel & RetailGuangzhou · South (Guangdong · Hong Kong · Hainan)
Business focus
Consumer Brands, Apparel & Retail
Description
Blue Moon (蓝月亮) traces to 1992, with Guangzhou Blue Moon Industrial Co., Ltd. formally established in 2001 and headquartered in Guangzhou. It is China's leading liquid laundry detergent maker, holding the largest share of the domestic liquid detergent market for 11 consecutive years (2009-2019). The company completed a Hong Kong IPO in 2020 (ticker 6993.HK), raising up to $1.3 billion. It was founded by chairwoman Pan Dong and her husband, CEO Luo Qiuping.