Cocoon Vietnam

Business focus

Consumer Brands, Apparel & Retail

Description

Cocoon, founded in Vietnam in 2013, was the first Vietnamese brand to earn vegan and cruelty-free (Leaping Bunny) certification. Its formulas are built around locally sourced plant ingredients — such as coffee or squash — with products named after their region of origin. The brand relies heavily on a direct-to-consumer (D2C) model and is now sold in 45 countries and territories (up from 15 Asian markets previously); in 2025 Cocoon announced its entry into France and wider Europe.