Coupang Eats

Business focus

Internet, E-commerce & Platforms

Description

Coupang Eats is the food-delivery arm of South Korean e-commerce giant Coupang, launched in 2019; it initially held modest market share but surged after introducing single-order (non-batched) delivery. By 2020 it held about 17% of the market; after Coupang launched free delivery for Coupang Wow subscribers in April 2024, Eats' transaction-value share doubled to 35.3% while leader Baemin (Woowa) fell from over 70% to 57.6%. Together Coupang Eats and Baemin now control over 88% of Korea's rapidly consolidating food-delivery market.