CP Axtra — Technology Center

ซีพี แอ็กซ์ตร้า เทคโนโลยีเซ็นเตอร์

Consumer Brands, Apparel & RetailBangkok

Business focus

Consumer Brands, Apparel & Retail

Description

AXTRA Digital, CP AXTRA's unit established in June 2025, merged traditional IT and digital teams into an agile 'squad' model to accelerate innovation. The company has filed multiple AI-related patents, including Thai-language search and personalized shopping recommendations, formed a joint AI Task Force with Alibaba Cloud, and became the first Thai retailer to adopt Copilot for Microsoft 365 at scale. CP AXTRA also formed a strategic partnership with CJ Logistics to advance its retail supply chain.

Featured in programmes

Thailand Retail: Convenience, Phygital & B2B Wholesale

CP All · Central Retail · Siam Piwat · Big C

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