Cute Press

Business focus

Consumer Brands, Apparel & Retail

Description

Cute Press was founded in 1976 and for nearly 50 years has produced affordable colour cosmetics and personal-care items with playful, youth-oriented packaging. The range spans more than 600 items, including limited-edition collaborations with Disney and Sanrio. The brand carried out a major digital-first rebrand, documented in a Think with Google case study, that reinvigorated its image for a new generation of consumers through social media and influencer marketing.