Divana

Business focus

Consumer Brands, Apparel & Retail

Description

Divana was founded in 2001 by Pattanapong Ranuraksa and Thaneth Jiraswakedelok with a mission to elevate traditional Thai massage into a full-scale spa service. Marking its 25th anniversary, the brand announced a THB 100 million investment aimed at doubling revenue from around THB 300 million to THB 600 million, with roughly 80% of Divana's clientele international. The company is studying expansion into ASEAN, the Middle East and China as it positions itself as a leading Thai luxury eco-spa brand.