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Don Quijote (PPIH) logo

Don Quijote (PPIH)

ドン・キホーテ(PPIH)

Business focus

Consumer Brands, Apparel & Retail

Description

Don Quijote (ドン・キホーテ) is the flagship discount chain of Pan Pacific International Holdings (PPIH), one of Japan's largest retail groups, which also operates the Apita and Piago supermarket chains. Its stores are known for a signature "compressed display" merchandising style (圧縮陳列) — dense, maze-like layouts packing an unusually high number of SKUs per square meter — combined with local demand data used to tailor assortments store by store. The group operates more than 900 stores worldwide and continues to expand into Southeast Asia and North America.

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