Fire Tiger

Business focus

Food, Beverage & Catering

Description

Fire Tiger, launched in March 2018 by Nunthanut Eursirisub's Ruay Sabai Sabai Co. under the Seoulcial Club brand, is a homegrown Thai bubble-tea chain known for brulee cream-cheese foam over Thai and pandan teas plus flamboyant tiger-themed kiosk branding. It captured local popularity ahead of Taiwanese entrants like Tiger Sugar, expanded rapidly from 2019 onward, and pushed abroad with locations including Grand Indonesia Mall in Jakarta.