Florasis

Business focus

Consumer Brands, Apparel & Retail

Description

Florasis is a Chinese color-cosmetics brand founded in 2017 in Hangzhou (parent company Zhejiang Yige Beauty Group), built around an "Oriental, flower-based makeup" concept. It sells foundation/base, blush, lip, eye/brow, and makeup-removal products plus tools, and in 2020 became the top-selling Chinese cosmetics brand on Tmall's Singles' Day with reported sales of roughly 3 billion yuan. It expanded internationally starting 2021, including onto Amazon Japan.