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GoTo (GoFood/GoKitchen)
Business focus
Internet, E-commerce & Platforms
Description
GoFood is the food-delivery arm of Indonesia's GoTo (Gojek) ecosystem, launched alongside Gojek in 2015 and now one of the country's largest O2O delivery platforms alongside GrabFood and ShopeeFood. It leverages behavioral data from millions of users and driver-partners for algorithmic demand forecasting and dynamic pricing, and works with cloud-kitchen partners under the GoKitchen model to help restaurant partners scale production to meet peak demand.