Hema/Freshippo
盒马
Consumer Brands, Apparel & RetailShanghai · Yangtze River Delta
Business focus
Consumer Brands, Apparel & Retail
Description
A "new retail" supermarket chain launched by Alibaba in 2016, integrating physical stores with online ordering and delivery of fresh food (seafood, produce) typically within 30 minutes. Stores combine grocery shopping with in-store dining and use self-checkout and mobile scanning technology; the brand has expanded into formats including Hema Xiansheng, Hema Mini convenience stores, and Hema X membership stores.