
HomePro
โฮมโปร
Business focus
Consumer Brands, Apparel & Retail
Description
HomePro, operated by Home Product Center PCL, is one of Thailand's two largest home-improvement and DIY retail chains by sales. The company is building an omnichannel strategy, integrating its e-commerce ecosystem — the Omni Channel system, a marketplace platform and distribution network — with physical stores so customers can research products online before completing purchase in store. In Q1 2025 profit softened amid subdued big-ticket spending and margin-pressuring promotions.