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HomePro

โฮมโปร

Business focus

Consumer Brands, Apparel & Retail

Description

HomePro, operated by Home Product Center PCL, is one of Thailand's two largest home-improvement and DIY retail chains by sales. The company is building an omnichannel strategy, integrating its e-commerce ecosystem — the Omni Channel system, a marketplace platform and distribution network — with physical stores so customers can research products online before completing purchase in store. In Q1 2025 profit softened amid subdued big-ticket spending and margin-pressuring promotions.

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