HSTYLE

Business focus

Consumer Brands, Apparel & Retail

Description

HSTYLE (韩都衣舍) is a Chinese women's fast-fashion brand in the Korean style that grew up alongside Taobao and Tmall in the late 2000s, headquartered in Jinan, Shandong Province. The company built a data-driven operating model of small trial batches, rapid demand testing and fast restocking, with a roughly 5-day cycle from design to sale. In 2012 HSTYLE ranked first by sales on both Tmall and JD.com; its portfolio includes several sub-brands such as AMH, MiniZaru and Soneed.