IDEO
Education, Innovation Hubs & ConsultingShanghai · Yangtze River Delta
Business focus
Education, Innovation Hubs & Consulting
Description
Human-centered design consultancy formed in 1991 through the merger of David Kelley Design, ID Two (Bill Moggridge) and Matrix Product Design (Mike Nuttall), headquartered in Palo Alto, California. Pioneered "design thinking," later taught at Stanford's d.school, co-founded by David Kelley. Notable projects include the first Apple mouse, the Palm V, and P&G's Swiffer sweeper.