Innisfree
悦诗风吟
Business focus
Consumer Brands, Apparel & Retail
Description
Innisfree (悦诗风吟) is a South Korean natural cosmetics brand founded in 2000 under the Amorepacific Group, positioned as "an island of healing for the skin." Its identity centers on the volcanic island of Jeju: formulations draw on local ingredients such as green tea, marine seaweed and volcanic clay, and products are made entirely in Korea. In 2025, marking the group's 80th anniversary, the parent company was renamed from Amorepacific Group to Amorepacific Holdings as part of a new strategic vision through 2035.