Jiang Xiaobai
江小白
Food, Beverage & CateringChongqing · Southwest (Sichuan · Chongqing · Yunnan · Guizhou)
Business focus
Food, Beverage & Catering
Description
Launched in 2012 by Jiangji Distillery in Chongqing's Jiangjin District, Jiang Xiaobai is a light-aroma baijiu brand built specifically for young drinkers, offering small, affordable bottles — including fruit-infused variants under 10% ABV — printed with confessional, youth-oriented captions. Through youth-focused marketing it has been widely credited with rejuvenating baijiu's image among millennials and Gen Z.