JNBY (Just Naturally Be Yourself)
Consumer Brands, Apparel & RetailHangzhou · Yangtze River Delta
Business focus
Consumer Brands, Apparel & Retail
Description
JNBY (Jiangnan Buyi, "Just Naturally Be Yourself") is a Chinese designer womenswear brand founded by couple Wu Jian and Li Lin in Hangzhou in 1994, with its first store opening in 1996. Targeting urban, intellectual women aged 25–40, the brand has grown into a multi-label portfolio including LESS (women's), CROQUIS (men's), jnby by JNBY and POMME DE TERRE (kids') and JNBY HOME, operating over 700 stores worldwide.