Joyoung

Business focus

Electronics, Semiconductors & Appliances

Description

Joyoung, founded in Jinan, Shandong in 1994 by Wang Xuning, pioneered China's automatic soybean-milk maker in 1996 and grew into a leading small-kitchen-appliance brand covering blenders, rice cookers, air fryers and food processors. Listed on the Shanghai Stock Exchange, it has been majority-owned since 2017 by JS Global Lifestyle (also SharkNinja's parent), and reports annual revenue of roughly 8-10 billion yuan.