KOI Thé Thailand

Business focus

Food, Beverage & Catering

Description

KOI Thé, founded by Khloé Ma as KOI Café in Singapore in 2006 (renamed KOI Thé in 2015 to emphasize tea), runs its Thailand business within a franchise network now spanning 16 countries and regions with over 600 directly operated stores, alongside markets like Vietnam, mainland China, Japan and Malaysia. Thailand followed KOI's original direct-operation model, shifted globally toward a combined direct-plus-franchise approach from 2023.