Linqingxuan

Business focus

Consumer Brands, Apparel & Retail

Description

Linqingxuan (formerly Shanghai Forest Cabin Cosmetics), founded in 2003 in Songjiang, Shanghai, is a Chinese premium skincare brand that pivoted in 2012 to oil-based skincare built around red camellia. Its flagship Camellia Essential Oil has ranked first in China's facial-oil retail sales for over a decade, and the company filed for a Hong Kong IPO in 2025, positioned as the sole domestic brand among China's top 15 high-end skincare players.