Longliqi
隆力奇
Consumer Brands, Apparel & RetailNanjing · Yangtze River Delta
Business focus
Consumer Brands, Apparel & Retail
Description
Longliqi (隆力奇, internationally branded Longrich) traces to 1986, when Xu Zhiwei founded a snake-products enterprise in Changshu, Jiangsu province (not Nanjing); the current entity, Jiangsu Longliqi Group, was registered on 3 July 1996 and is headquartered at the Longliqi Biological Industrial Park in Changshu. It is a major producer of cosmetics, personal-care and health products derived from snake-based ingredients, and has held a Ministry of Commerce direct-selling license since 2009. Reported revenue was on the order of $1 billion as of 2018.