M Stand
Food, Beverage & CateringShanghai · Yangtze River Delta
Business focus
Food, Beverage & Catering
Description
A boutique coffee chain founded in Shanghai in 2017 by Ge Dong, operating via a mix of company-owned and franchised stores with over 500 locations across roughly 40 Chinese cities. It follows a "one store, one design" concept, giving each location a distinct aesthetic, and sells branded lifestyle merchandise (cups, bags, apparel) through its WeChat mini-program. In 2025 it opened its first overseas store in Kyoto, Japan, and launched the "Maison by M Stand" concept store in Shanghai featuring burgers and alcoholic drinks.