Noon

Business focus

Consumer Brands, Apparel & Retail

Description

Noon is a major Middle East e-commerce platform, launched in 2016 by Mohamed Alabbar, operating across the UAE, Saudi Arabia and Egypt with e-commerce, food delivery and grocery services, serving what it says are over 4 million daily active users. By late 2025 Noon had raised roughly $2.7 billion in total funding, including a $500 million round backed by Saudi sovereign fund PIF, as it prepares for a potential IPO.