
Panasonic Beauty
パナソニックビューティ
Business focus
Electronics, Semiconductors & Appliances
Description
Panasonic Beauty is the personal-care line of Panasonic Holdings (headquartered in Osaka; founded in 1918 as Matsushita Electric). It makes hair dryers, stylers, and ultrasonic and ionic skincare devices built around Panasonic's nanoe technology — moisture-rich nano-sized particles, first used in the 2005 Ionity nanocare hair dryer. By 2024, cumulative global shipments of nanoe-equipped devices had surpassed 100 million units.