Peacebird

Business focus

Consumer Brands, Apparel & Retail

Description

Peacebird is a Chinese streetwear-oriented fashion brand founded in 1996 in Ningbo, Zhejiang, and listed on the Shanghai Stock Exchange since 2017. Its portfolio includes PEACEBIRD WOMEN, PEACEBIRD MEN, LEDIN and mini peace, with a network of more than 4,000 stores nationwide. In 2025 the brand opened its first-ever global super flagship store on Shanghai's East Nanjing Road, spanning over 1,000 sq m with a roughly 400 sq m LED wall.