Pechoin
百雀羚
Consumer Brands, Apparel & RetailShanghai · Yangtze River Delta
Business focus
Consumer Brands, Apparel & Retail
Description
Pechoin (百雀羚) is a Chinese skincare brand founded in 1931 in Shanghai by Gu Zhimin, considered the country's first domestic skincare brand; it operates as Shanghai Pechoin Daily Chemical Co., Ltd. It specializes in products based on traditional Chinese herbal ingredients tailored to Chinese consumers' skin, and in 2013 its products were designated a "national gift" of the PRC. Pechoin holds a leading position in China's skincare market, repeatedly topping Tmall's Double 11 sales rankings ahead of major international brands.