Plum Goodness

Business focus

Consumer Brands, Apparel & Retail

Description

Plum Goodness, launched in 2013 by IIT/ISB alumnus Shankar Prasad under Pureplay Skin Sciences, is India's first 100% vegan beauty brand, PETA-approved and cruelty-free, spanning skincare, haircare and makeup with recyclable packaging. It serves over 2 million customers yearly through 1,000+ stores. After an ₹84 crore FY24 loss, Plum turned a ₹25 crore profit in FY25.