Point Coffee (Indomaret)
Food, Beverage & CateringJakarta
Business focus
Food, Beverage & Catering
Description
Point Coffee launched on 30 May 2016 by PT Indomarco Prismatama (parent of the Indomaret convenience-store chain); in 2015 barista Hendri Kurniawan proposed integrating specialty coffee directly into thousands of Indomaret stores rather than separate cafés. It rebranded as Point Coffee in 2019. The made-to-order format reached even remote areas; by 2022 it had grown to 1,000-1,200 outlets and has since entered the ready-to-drink coffee market.