Pola Orbis
ポーラ・オルビスホールディングス
Business focus
Consumer Brands, Apparel & Retail
Description
APEX is POLA's personalized skincare line (part of Pola Orbis Holdings), first launched in 1989 as one of Japan's earliest individually-tailored cosmetics systems. In July 2019 the brand relaunched with an updated diagnostic system: high-speed still imaging combined with POLA's proprietary AI video analysis examines skin condition at a precision of 0.01mm, assessing hydration, barrier function, wrinkle progression, pore size and pigmentation. The system has accumulated roughly 21.4 million skin-data sets, and the resulting product matching draws on up to 8.62 million possible combinations.