POP MART
泡泡玛特
Consumer Brands, Apparel & RetailBeijing · North (Beijing · Tianjin · Hebei · Shanxi · Inner Mongolia)
Business focus
Consumer Brands, Apparel & Retail
Description
POP MART was founded in 2010 by Wang Ning and is headquartered in Hong Kong. It is a designer-toy and collectible-IP retailer built on the blind-box model, whose portfolio includes the globally viral Labubu/The Monsters IP. The company develops IP in-house, licenses external IP, and sells through retail stores, Roboshop vending machines and online channels. 2024 revenue more than doubled to RMB 13.04 billion (up 106.9% year-on-year), with non-mainland-China revenue up 375% and nearing 40% of the total. It is listed on the Hong Kong Stock Exchange.