Senheng New Retail Berhad
Consumer Brands, Apparel & RetailKuala Lumpur (Klang Valley)
Business focus
Consumer Brands, Apparel & Retail
Description
Malaysia's largest consumer-electronics chain (100+ stores); first E&E retailer to launch a 'Seamless Retail Model' (2017), a PlusOne super-app with S-Coin loyalty, and an Alibaba Cloud (Terminus) omnichannel data lake/ERP/WMS. Publicly listed, flagship 'Grand Senheng Elite' showroom stores.