Shiseido

Business focus

Consumer Brands, Apparel & Retail

Description

The Shiseido Global Innovation Center (S/PARK) began full-scale operation in 2019 in the Minato Mirai district of Yokohama, a short walk from Yokohama Station. The 15-story complex combines labs for nearly 800 of the company's researchers with public-facing space: a Shiseido Museum (tracing the Eudermine lotion's history back to 1897), the S/PARK Cafe, and a skin-diagnostic beauty bar. In January 2025 the center's first and second floors were renovated and reopened as "Shiseido Beauty Park."