Shopee/Lazada Vietnam

Business focus

Internet, E-commerce & Platforms

Description

Shopee (a unit of Singapore's Sea Ltd, entered Vietnam in 2016) and Lazada (launched in 2012, majority-owned by Alibaba since 2016) are Vietnam's two largest e-commerce platforms. In 2025 Shopee holds a dominant ~56% market share, while Lazada and Tiki together account for only about 3% of sales as TikTok Shop surges to roughly 41%. Combined 2025 revenue of Vietnam's top four e-commerce platforms is estimated at $16.5 billion.