Shopee Thailand

Business focus

Internet, E-commerce & Platforms

Description

Shopee is Southeast Asia's highest-traffic e-commerce platform, launched in 2015 by Singapore's Sea Limited (NYSE: SE, founded by Forrest Li in 2009). In Thailand, Shopee has competed head-to-head with Lazada since launch, leveraging gamification (mini-games, flash sales), its own ShopeePay payment service and a logistics network; it gained significant market share during the pandemic and remains one of the country's two dominant marketplaces.