Siam Piwat (ICONSIAM)

Business focus

Consumer Brands, Apparel & Retail

Description

Siam Piwat is a Thai developer and operator of shopping destinations including Siam Paragon, Siam Center, Siam Discovery and Siam Premium Outlets, alongside its flagship ICONSIAM, which opened on November 9, 2018, on the Chao Phraya riverbank in Bangkok (roughly 525,000 square meters of retail space). The company champions a "phygital" retail approach through its "Parallel World" digital platform, blending physical and digital shopping experiences with partner brands. In 2025 ICONSIAM was ranked among the Top 3 Most Influential Retail Property Projects at the MAPIC Awards.