Somethinc (Beauty Haul)

Business focus

Consumer Brands, Apparel & Retail

Description

Somethinc, founded in 2019 by Irene Ursula under the BeautyHaul Group (Indonesia's first homegrown beauty e-commerce platform, launched 2014), positions itself as a science-backed, affordable skincare and makeup brand for Southeast Asian skin. It has grown into a top-ranked skincare brand in Indonesian e-commerce, combining clean formulations with halal certification.