Srichand (SNP)

Business focus

Consumer Brands, Apparel & Retail

Description

Srichand is one of Thailand's oldest cosmetics brands, founded in 1948 as the pharmacy company Saha'osott in Bangkok, originally producing a herbal powder mask formulated by an army doctor named Srichand. In 2014, 68 years later, the brand underwent a radical rebrand led by third-generation family CEO Rawit Hanutsaha, with modern Thai-inspired packaging and beauty-influencer marketing turning it into a sensation. Products are now sold online and offline across Thailand and international markets.