Suntory / BOSS Coffee
サントリー BOSS
Business focus
Food, Beverage & Catering
Description
BOSS is Suntory's ready-to-drink canned coffee brand, launched in 1992, instantly recognizable by its mustached 'boss' logo with a pipe. It uses a flash-brew process — brewing hot then rapidly cooling — to preserve flavor. Sold only in Japan until 2019, where it remains the country's third best-selling beverage, it has since expanded to Australia (category leader), the US and other markets. Its RTD coffee plant is on Suntory's tour route.