The Mall Group / Siam Paragon

Business focus

Consumer Brands, Apparel & Retail

Description

Siam Paragon in Bangkok, The Mall Group's flagship mall opened in 2005 in partnership with Siam Piwat, holds roughly 70% of Thailand's luxury retail market and draws over 50 million visitors annually. For its 20th anniversary in 2025, the 'Paragon of Extraordinary Worlds' revamp brought THB 1.25 billion in investment, adding the EATELIER, NEXTOPIA and MELAND zones plus Southeast Asia's first Bangkok Watch Week. More than 70 luxury maisons occupy 20,000 sq m of retail space.