Tmall

Business focus

Internet, E-commerce & Platforms

Description

Tmall (天猫) is Alibaba's Chinese B2C platform for officially branded online storefronts, spun off from Taobao in April 2008 as Taobao Mall and renamed Tmall in January 2012. Unlike Taobao's open C2C marketplace, Tmall requires sellers to hold corporate registration and verified trademark rights. It surpassed 500 million monthly active users as of February 2018 and, in 2009, launched Singles' Day (November 11), now the world's largest shopping event, generating tens of billions of dollars in 24-hour GMV.