True Coffee

Business focus

Food, Beverage & Catering

Description

True Coffee is the cafe chain of True Corporation, Thailand's telecom-and-digital conglomerate controlled by the Chearavanont family's CP Group, positioning cafes as tech hubs with free Wi-Fi in True's retail ecosystem. Its 2021 flagship at Siam Square's Center Point featured a robot barista, while the True Coffee Go hypermarket format expanded from 56 toward a planned 200 branches, reflecting True's blend of retail, telecom and lifestyle.