VIP.com
唯品会
Internet, E-commerce & PlatformsGuangzhou · South (Guangdong · Hong Kong · Hainan)
Business focus
Internet, E-commerce & Platforms
Description
VIP.com was founded in 2008 by Shen Ya and Hong Xiaobo, headquartered in Guangzhou. It operates a flash-sale e-commerce platform for discounted branded apparel, footwear, and cosmetics, functioning as an 'online outlet.' It listed on the NYSE in 2012 (ticker VIPS). The company pursues a focused discount-retail niche distinct from Alibaba's and JD.com's general marketplaces, maintaining profitability through specialization.