WinCommerce

Business focus

Consumer Brands, Apparel & Retail

Description

WinCommerce, part of Masan Group, operates the WinMart supermarket and WinMart+ minimart chains. In 2025 it opened 764 new outlets, exceeding its 400-700 store target, reaching 4,592 outlets nationwide, with about 80% of new openings being WinMart+ stores in rural areas. Stores host an integrated ecosystem including Phúc Long tea and coffee kiosks, Phano Mart pharmacy counters, Techcombank banking services and Reddi mobile connectivity. 2025 revenue reached nearly VND 39 trillion (up 18% YoY), with a goal of 10,000 stores within five years.