Xiaohongshu (RED)

Business focus

Internet, E-commerce & Platforms

Description

Xiaohongshu (小红书, "Little Red Book," also known internationally as RedNote) is a Chinese lifestyle content and social-commerce platform founded in 2013 and headquartered in Shanghai. Users share short posts ("notes") with product reviews, beauty tutorials, and travel guides, and can purchase featured products directly through the in-app Xiaohongshu Mall. The platform has hundreds of millions of monthly active users, skews heavily female and Gen Z, and counts Tencent and Alibaba among its investors.