Xiaoxiandun

Business focus

Food, Beverage & Catering

Description

Founded in 2014 in Beijing by Lin Xiaoxian, Xiaoxiandun pioneered China's 'freshly stewed' bird's-nest category, distinct from traditional dried products, using only bird's nest, water and rock sugar with minimal additives. Delivered fresh via cold chain rather than sold shelf-stable, it has led national online sales of bird's-nest tonics for nine consecutive years, including repeated Tmall Double 11 category wins.